Our Story
The Woman Behind Yvaé
Founded by Mugdha Sharma, a mother of two who transformed her passion for skincare into a mission to help women glow differently.
"I started Yvaé Beauty with one goal: to make expert skincare advice accessible to every woman, everywhere."
After years of curating routines for friends and family—navigating life from Delhi to Boston to London—I realized how confusing and gatekept the skincare world can be.
So many women are overwhelmed by endless product choices, conflicting advice, and routines that don't fit their budget or lifestyle.
I wanted to build something different. Something that combines expert knowledge with cutting-edge AI to deliver truly personalized skincare—without the price tag of a consultation.
Our Mission: Making Expert Skincare Accessible to All
For too long, personalized skincare advice has been locked behind expensive consultations and exclusive treatments.
Yvaé Beauty is changing that. Our AI-powered platform considers your unique skin, environment, and lifestyle to create bespoke routines that actually work—for free.
Because everyone deserves to feel confident in their skin.
Why "Yvaé"?
The name Yvaé (pronounced ee-vay) is inspired by the French word for "elevated" and "cherished." It represents our belief that skincare should be a luxurious, personalized experience—not a chore.
Our Promise
- Personalized recommendations based on your unique skin profile
- Products available in your country and budget range
- Expert-backed routines without the expensive consultations
- Continuous learning and improvement through AI
Made in the UK. Available with partners including Sephora, Boots, Nykaa, and more.